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Initiatives / DTH-2025
Program Active High Priority

Thessaloniki Digital Tourism Hub

INIT-2025-007 2 Projects

An interactive, data-driven platform promoting Thessaloniki as a smart tourism destination through immersive WebGL experiences and real-time city data.

Thessaloniki Digital Tourism Hub

Summary

An interactive, data-driven platform promoting Thessaloniki as a smart tourism destination through immersive WebGL experiences and real-time city data.

Description

The Thessaloniki Digital Tourism Hub is a flagship programme that merges cultural storytelling with cutting-edge web technology to reposition the city as a must-visit smart destination.

Scope

The initiative delivers an interactive web portal featuring 3D neighbourhood fly-throughs, AR walking-tour overlays, and a live “pulse of the city” dashboard fed by open municipal data (foot traffic, events, weather, transit).

Key Deliverables

  • WebGL city model with day/night cycle and seasonal theming
  • Progressive Web App with offline AR tour capabilities
  • Open-data API gateway aggregating 12 municipal endpoints
  • Multilingual content pipeline (EL, EN, DE, FR)
  • Accessibility-first design — WCAG 2.2 AA compliant

Impact

Pilot metrics recorded a 34 % increase in average session duration compared to the legacy tourism site, and the AR tours drove a measurable uplift in foot traffic to lesser-known cultural landmarks.

Next Initiative Education / Technology

AI-Assisted Civic Feedback Engine

Planned