Porsche: Dream Machine
A CG short film capturing the visionary dreams of Porsche's founder, Ferry Porsche, displayed on 23,000 sq ft of LED screens.
Summary
A CG short film capturing the visionary dreams of Porsche's founder, Ferry Porsche, displayed on 23,000 sq ft of LED screens.
Description
Lusion was commissioned by Wallpaper* and Porsche GB to create a CG short film that captured the visionary dreams of Porsche’s founder, Ferry Porsche.
Our Creative Director introduced a 4-phase journey to take audiences through the evolution of Porsche’s sports cars through digital art and motion graphics. The artwork was also made public at Outernet, featuring 23,000 square feet of giant wrap-around, floor-to-ceiling 16K LED screens in central London.
The Vision
To translate the passion and innovation of Ferry Porsche’s dreams into a visual narrative that resonates with both car enthusiasts and art lovers. Each phase of the film represents a different era of Porsche design philosophy.
The Execution
Using advanced 3D modeling, procedural animation, and compositing techniques, we created a seamless visual journey through Porsche’s iconic design language. The result was a piece that works both as an intimate screen experience and a monumental public installation.
Devin AI
