Synthetic Human
An interactive campaign website for Fantasy's AI product, featuring optimized 3D assets and procedural animations.
Summary
An interactive campaign website for Fantasy's AI product, featuring optimized 3D assets and procedural animations.
Description
We worked with Fantasy to launch the campaign website for their new AI product Synthetic Humans.
In the project, we developed a system in Houdini FX to optimize the high quality 3D assets and built the interactive front-end layer of the website. We also designed and developed the procedural animations and other VFX used in the experience.
Technical Highlights
The project required a custom pipeline for converting high-poly 3D assets into web-optimized formats without sacrificing visual fidelity. We built automated tools to compress geometry, bake textures, and generate LOD levels for different device capabilities.
Interactive Layer
The front-end experience features scroll-driven 3D transitions, particle effects, and reactive animations that respond to cursor movement. Every interaction was designed to reinforce the “synthetic” theme while keeping the experience performant across devices.
Porsche: Dream Machine
